Earlier this week, Aldi CEO Jason Hart issued a statement through Aldi’s various channels, including its website, via email and on social media. The title of the press release reads Our Price Promise.
Hart never mentions inflation by name, but he does indirectly reference rising prices in relationship to Aldi, noting that “[no] matter what happens in the world around us, ALDI will always be the low-price leader in every community we serve.” Hart also references rising gas prices and home energy bills before drawing Aldi as a contrast, saying that “you can count on ALDI as a bright spot in your weekly budget.”
It should be noted that Hart doesn’t promise that Aldi won’t raise prices. In fact, virtually every retailer, including grocers, will have no choice but to do so. What he does emphasize is Aldi’s commitment to keeping its prices lower than its competitors, something that may help it benefit even during a time of rising inflation and ongoing supply chain issues.
You can read the full press release below.
ALDI Customers,
Saving you money is what we do best. And in times like these, I’m incredibly proud to underscore this commitment to you. No matter what happens in the world around us, ALDI will always be the low-price leader in every community we serve.
We have always made shopping at ALDI simple with the lowest possible prices, every day, in every aisle. No tricks. No gimmicks. Just real savings that help stretch your dollar further for the things that matter most.
Whether you’re feeling the pinch at the gas pump or on your home energy bills, you can count on ALDI as a bright spot in your weekly budget.
Thank you for shopping at ALDI, we appreciate your loyalty.
With gratitude,
Jason Hart
CEO, ALDI
Source: Aldi US
