New Aldi Lacura Makeup Line Includes Primer, Eye Shadow, and Mascara

Last Updated on February 17, 2022

This post is an open thread. 

EDITOR’S NOTE: We bought this makeup as soon as it was available at our local Aldi. You can read our full review of the Lacura mascara here and our review of the primer here, and our review of the eyeshadow is here. 

If you’re an Aldi regular, you’ve probably purchased a few products under the discount grocer’s Lacura private label. Aldi regularly sells personal care products under its Lacura brand, and they include shampoo and conditioner, dandruff shampoo, body wash, facial cleanser, sunscreen, razors, and day and night cream. Over the years, Aldi has also rotated certain limited-time Lacura products into stores, including lip balm, lotion, and kids’ 3-in-1 shampoo, conditioner, and body wash.

Most recently, the weekly Aldi ad indicated some new limited-edition Lacura makeup products will be hitting store shelves in mid-February of 2022. They include primer, eye shadow, and mascara.

What We Know:

We don’t have any previous record of Aldi in the U.S. selling makeup other than lip balm, so this appears to be a first for Aldi in the U.S. On the other hand, Aldi in Australia and in the United Kingdom, and possibly other parts of Europe, sells similar products often but not always under the Lacura label. In fact, I spotted some of the same primers and eye shadow palettes Aldi US will be selling, as well as similar mascaras, on the website for Aldi UK. In the United Kingdom and Australia, Aldi fans generally rate Aldi makeup as decent to great.

The makeup products coming to Aldi in the U.S. are all Aldi Finds, which means they’ll only be in stores for a short time. (And no, Aldi does not offer online ordering for specials that have sold out at your local store.) The Aldi ad also states these products may not be available at all locations.

Lacura makeup options include —

Lacura Snapshot Ready Primer:

Lacura Snapshot Ready Primer Foundation.

Lacura Snapshot Ready Illuminating Primer.

Lacura Snapshot Ready Pore Minimizing Primer.

Lacura Snapshot Ready Redness Reducing Primer.

Lacura primer costs $3.99 for a 1-ounce container. It is available in several varieties, including Foundation Primer, Illuminating Primer, Redness Reducing Primer, or Pore Minimizing Primer. Primer typically is applied before putting on foundation. It creates a “smooth canvas” for the rest of your makeup and helps it all to stay in place.

I found the Lacura Foundation Primer along with a Lacura Glow Primer for sale as limited-time specials on Aldi UK’s website, so some of these primers are not limited to U.S. sales.

Lacura Naturals Eye Shadow Palette:

Lacura Naturals Eye Shadow Palette in Intense.

Lacura Naturals Eye Shadow Palette in Nectar.

Lacura Naturals Eye Shadow Palette in Smoky.

Lacura Naturals Eye Shadow Palette in Two.

Lacura eye shadow costs $5.99. Varieties include Intense, Smoky, Two, and Nectar.

I found the Intense eye shadow palette on Aldi UK’s website, although it stated it was no longer available. I also found a United Kingdom blogger’s review of a similar Aldi eye shadow palette.

Lacura Assorted Mascaras:

Lacura Rise Above Mascara.

Lacura Rise Above Waterproof Mascara.

Lacura They’re Brilliant Mascara.

Lacura They’re Brilliant Waterproof Mascara.

Lacura mascara costs $3.99 for a 0.28-ounce. tube. It comes in several varieties, including Rise Above Mascara, Rise Above Waterproof Mascara, They’re Brilliant Mascara, or They’re Brilliant Waterproof Mascara.

What We Don’t Know:

These have not arrived in my local stores yet, so I have not been able to try them. I also don’t know who makes these or what the ingredients are. Our goal with open thread posts such as this one is to offer readers a space to talk about their experiences with a product. Once I’m able to purchase some of them, I’ll put them through the paces and report back. In the meantime, if you want to try these Lacura makeup products at Aldi, be sure to visit your local store because they won’t last.

Have you tried any of the Aldi Lacura makeup products? Share your thoughts in the comments below.