Aldi Overhauls Its Upcoming Aldi Find Ad Preview
EDITOR’S NOTE: Updated February 2025 with updates Aldi has made to the format.
The Aldi weekly ad has undergone various adjustments over the last several years. Stores, for example, used to have either a Wednesday or a Sunday ad date; now all ads run on Wednesday. The Aldi ad used to allow for viewing some Aldi Finds as early as ten days before the ad date; now it’s seven.
In mid-December of 2024, Aldi made another adjustment, and this is a pretty big one.
The ad listing for upcoming Aldi Finds, which has had the same look for at least the last decade, has now gotten a complete overhaul.
The easiest way to understand the change is to first talk about the old Aldi ad portal.
For the longest time, when you would go to the upcoming ads, you would be served a long list of products organized by category. When you clicked on a specific product, you’d be taken to a product-specific page, which often (although not always) had additional product details.
However, at some point in December 2024, Aldi flipped a switch on a new approach to upcoming Aldi Finds. Now, if you go to the upcoming ad page, you’re shown a menu that links to new.aldi.us, an Instacart-powered online portal that Aldi opened up for reasons we can’t quite figure out back in September of 2023.
In addition, if you click through to new.aldi.us, you’re taken to a list of next week’s upcoming Aldi Finds … but with a lot less information than before. Unlike the old ad, there are no product details in this format. There also don’t appear to be any Aldi Find food items in the upcoming listing, just non-food finds.
The situation is a little better with the ad for the current week. For products out now, we can, at the time of this post we could view product details in the old format. However, for those who like to plan ahead (like we do), the amount of information we have about what’s around the corner is much more limited than before.
In January of 2025, Aldi made a couple of incremental tweaks to the format. One, Aldi added back food Aldi Finds, something that had previously been missing. Two, Aldi started putting separate listings for separate variations on the same product, like different versions of the same t-shirt. Links are still not clickable, though, and the details present in the old format are still missing.
This continues to be a developing story, one we’ll have a lot more to say about down the road. Stay tuned.
I DID notice this and I don’t like it-no food specials.
We definitely don’t like it either!
one of the first things I do on Wednesday mornings is look at the next week’s upcoming Aldi Finds! I was surprised this morning when I couldn’t find them, I thought maybe it was just me! So thank you for posting this! I live in Maryland where we also have Lidl and they also used to advertise their upcoming special buys but stopped awhile back. Makes me sad because it always gave me something to look forward to! That, and atleast at all my local stores, all of the merchandise is put out well before Wednesday so if I have to wait for the ad to be posted, all of the items will be picked over (or gone altogether) by the time I get to the store.
Glad we could be of help. Checking the Aldi ad is always our favorite early Wednesday morning activity, too. We were so disappointed yesterday!
I detest the new format. Bring back the old one (PS, I am not alone in this feeling). Corporate, you have made a big mistake.
I used to be able to view the following week’s food ad several days before it went into effect. Gone. Annoying, because harder to plan out my buys, and budget.
Thank you for the article. I thought I was losing my mind when I couldn’t locate the upcoming FINDS.
So far – I hate the format – and as you mentioned, it doesn’t have ANY food items at all.
It’s just a big ole mess.
Terrible…..
You’re definitely not losing your mind! And yes, the new format is terrible!
Hate the new format.
I have never embraced the “new.aldi.us” website, because I don’t use Instacart and enjoy browsing the Aldi Finds aisle myself. In person. Like you, I always checked the “Upcoming Finds” tab on “Aldi.us” to plan for the following week. I embrace change when it improves life. This new web redesign DOES NOT.
I HATE the new format. I checked on my phone before leaving work to see if I wanted any of the finds. It was sometimes annoying to scroll forever, but it didn’t take long to get a quick idea if I should stop on my way home. If I have to click on each category, then figure out how to get back to the main screen only to have to click on another category… I dunno if it’s worth it. Especially if I can’t see much information beyond a picture!
I can now confirm that I’ve just stopped checking the Aldi finds at all. If I need to go to the store for something, I might see something I want, but I no longer make special trips for the finds because I don’t check with the new format.
I don’t understand the mystery behind ads, especially if it is through Instacart. Does Instacart prices reflect in-store prices? How are we supposed to plan our shopping and budget for food?
This is a really legitimate point. Instacart prices are often higher than in-store prices. It means that, with many items, we won’t know for sure what the prices are until we walk into the store.
You have to wonder who reached the conclusion that replacing a functional page format, which contained at least a bit of relevant information about the products on offer, with a far less useful format with no product information, is a positive improvement for their website.
Then you have to wonder why this person is employed, in a decision making position, by anyone.
I really don’t like it.
Adding my thumbs DOWN on the new format. I liked being able to scroll down through all
the upcoming items, which one can no longer do in the new format. Fingers crossed that they don’t change the site for the current items !
Very sad about this. It was great having the dimensions, size measurements, color choices, etc. The only positive for me will be the money I can save. I won’t be coming in to shop as often as when I could make out my lists knowing exact measurements and such in advance.