Aldi Does Legos With the Bee Happy Aldi Bricks Store or Truck

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Aldi and Lego have a few things in common.

Both are privately owned companies. Both are based in Europe, with their respective headquarters only about 400 miles apart. Both are known as disciplined, efficient companies. Both even stylize their names in all caps: ALDI and LEGO.

The two are known to cross paths occasionally, too. Aldi has sold the occasional Lego set on its limited buy shelves, and Lego Advent Calendars have become part of the annual Aldi Christmas holiday rotation. But Aldi has never attempted to imitate Legos, despite the fact that the grocer seems to imitate just about everything.

Until now. Just in time for the holiday season, Aldi is selling its own imitation of Lego-style attachable bricks. As if that’s not enough, the bricks can be used to make … Aldi stores and vehicles.

 

Bee Happy Aldi Bricks (Product Code: 710883) are an Aldi Find. That means each store gets a single shipment, and once that shipment is sold out, it’s sold out. Aldi doesn’t ship products online, either, so if you can’t find these in stores, that’s the end of that.

They come in two versions: an Aldi store and an Aldi truck.

Each of these sets are new for 2024. They have 212 pieces, and in 2024 they cost $6.99. If you know anything about Lego prices, you probably already know how these compare, but just in case: similarly sized Lego sets in the Disney and Lego City lines run from $32-$40 depending on if they’re discounted or not.

According to Aldi, these are “compatible with leading brands,” which is a thinly veiled way of saying these work with Legos. Aldi also claims that the packages come with “easy-to-follow instructions.” 

We bought one of each set with our own money for review purposes. One our resident Lego enthusiasts put both sets together. They weren’t difficult and didn’t take too much time.

Upon opening each box, we found four clear plastic bags containing various bricks, some stickers with the Aldi logo, and an instruction manual.

We put the truck together first.

The process went well until we got to the wheels. The plastic piece that one of the tires goes onto was broken, so the trailer is missing one of its wheels. Since there are a lot of wheels, this is mostly an aesthetic issue and less of a functional issue.

Otherwise, we like the truck. The doors on either side of the cab open and close, as do the doors at the back of the trailer. The cab also has “steps” for climbing up and inside, and there’s a steering wheel inside. It also has nice small details like “headlights” and side view mirrors.

Then we assembled the Aldi store.

One key thing to be aware of with this set is that the base is not a perfect rectangle. One side has 16 “bumps” while the other has 18. The instructions don’t mention this. We encountered a problem when, partially into construction, things weren’t fitting on the base. So we had to take things off, rotate the base, and reattach. Remember: the front of the store is slightly narrower, with the store being deeper than it is wide.

The store has nice details both inside and outside. The outside features Aldi signage, small trees, a street light, a fire hydrant, and a bench. There’s also a functional door to go into the store.

Our only criticism of the store set is that the Aldi sticker decals that go on the store’s exterior get applied over two different brick pieces, meaning that once you assemble that section and put the decals on, they’re intended to stay permanently attached. This is different from name-brand Legos that can be taken apart and reassembled.

The inside has food shelves and even refrigerator or freezer “cases” along one side. Some of us wished this set came with some “food” pieces beyond a few simple jars or cans, but this is very inexpensive compared to name-brand Legos, so we’re not really disappointed. You can always add name-brand Lego food (like pretzels or croissants) to this set if you want. There are also two checkout stations inside. (We’ll leave it to you to decide whether they’re staffed or self-checkout.)

Overall, these are fun sets, and they cost a fraction of what real Legos cost. Despite some minor issues (the broken truck wheel and the decals that go over multiple bricks), we like these building sets. They hold together well and are sturdier than other off-brand building bricks we’ve used.

The Verdict:

The Bee Happy Aldi Bricks come in two varieties. You can make either an Aldi store or an Aldi delivery truck with these sets. They’re easy to assemble, look good, and the pieces stay in place well. Both sets are a nice nod to Aldi fans and look great on a shelf or wherever you want to show off your Aldi fandom.