Aldi Electronics: What is Medion?

Last Updated on July 19, 2016

Chances are, if you keep tabs on Aldi ads, you’ve noticed a gradual increase in Special Buys on electronics. In addition to usual smaller items like headphones and the occasional camera, we’re now starting to see larger and more expensive consumer electronics: speakers, tablets, computers, and even the occasional TV.

Two of the more frequent names among Aldi electronics, at least to date, have been Bauhn and Medion. We’ll take a look at Bauhn another day. Today we’re talking about Medion.

MedionMedion is, according to its website, a German-based electronics company. That’s not a surprise, since Aldi is a German-based grocery store chain. But there is a little more to the story; Medion was acquired in 2011 by a Chinese corporation known as Lenovo. Lenovo is one of the larger electronics companies in the world, and it’s grown in part by buying other companies. In the mid-2000s, for example, Lenovo purchased IBM’s personal computer business, both laptops and desktops. Another example: in 2014 Lenovo purchased the Motorola line of phones from Google.

So Medion is a subsidiary of Lenovo. It’s hard to know what that means, exactly, since Medion (presumably) operates as its own company. We here at Aldi Reviewer haven’t had a chance to test drive any of Medion’s Aldi offerings, so we can’t comment on things like reliability or functionality. Unfortunately, there aren’t yet a lot of places out there where you can find reviews of Medion products, other than a few scattered forums, most of them out of Australia or Europe.

We have kept an eye on specs, though, and so far we’ve noticed one thing: most of the Medion products seem to be on the “budget” end in terms of power. In other words, these aren’t high-end electronics. This makes sense since most of them are offered at budget prices (and we’re talking Aldi here), but it also means that shoppers should take a close look at things like processor speed and RAM and compare that to other products on the market before making a purchase.

Nevertheless, Aldi has made a point to showcase Medion products in their ads, and it will be interesting to see how that part of their business grows in the coming years.


About Joshua

Joshua is the Co-founder of Aldi Reviewer. He is also a writer and novelist. You can learn more about him at

One Comment

  1. James Van-Lane

    My wife and my son have both used Aldi laptops since 2010 with absolutely no problems – including to uni for five years. Upgrading to Windows 10 did not work, so far, but Win 7 is good enough for us.

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