An image that spawned a thousand memes.
On the fourth Thursday in November, Americans celebrate the holiday known as Thanksgiving. Most businesses close that day, including Aldi. It’s a time of family gatherings, food, and possibly football.
The day after Thanksgiving is another story. “Black Friday,” as everyone calls it, takes its name from the idea that businesses go from being “in the red” — or losing money — to being “in the black” — or being profitable. Originally as a distinctly American idea, it has since expanded to other parts of the world. Black Friday sales are usually very high, both in-store and online, as consumers begin their shopping for the Christmas season.
Companies, for their part, try to lure shoppers with hot deals on products: “doorbusters,” as they’re called in the United States. In fact, not long ago many brick-and-mortar stores were so eager to score dollars that they opened their doors on Thanksgiving itself. That seems to have abated somewhat, but the frenzy on Friday itself persists, to say nothing of the online sales that run seemingly all week long.
A full spectrum of companies participate in Black Friday, from big box stores and hardware stores to pharmacies and dollar stores. A look at any Black Friday site shows just how widespread Black Friday ads are.
What about Aldi? Does the German grocer participate in the Black Friday sales tradition?
Both in the United States and in other parts of the world, the answer is no. As of now, Aldi does not offer any sort of Black Friday-specific sales. Instead, the grocer treats the week just like any other week with respect to its weekly ad. In our experience, the weekly ad that runs the week of Thanksgiving typically begins to amp up the shift toward winter and holiday fare, but there are no doorbusters or other extra incentives at Aldi on Black Friday.
On the other hand, that means that Aldi should be a little quieter than many other places on the day after Thanksgiving, so if you need to get some shopping done, it might be a place worth stopping by.
