Burman’s Original Whipped Dressing

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When you’re making, say, a ham and cheese sandwich, the proverbial icing on the cake is what condiments you use. Do you go the mayonnaise route? Or do you add some zing in the form of mustard? Or some other condiment like honey mustard?

Mayo is probably the most common answer people will give. And yet mayo has an old foe, and that foe is Miracle Whip.

Miracle Whip made its debut in Chicago in 1933 during the World’s Fair. Thanks to advertising by its developer, Kraft, Miracle Whip for a time even eclipsed mayonnaise in sales. That’s not the case today, but Miracle Whip remains a staple on store shelves, in part because it’s lower in calories and fat than mayo.

You know something is important enough when Aldi makes an imitation. That’s precisely the case here.

Burman’s Original Whipped Dressing is an Aldi Regular Buy. You can find it in stores all the time. It comes in a 30-ounce plastic container. You’ll probably notice that the Aldi dressing container looks suspiciously like Miracle Whip, which of course is no accident. At the time of this post, the Aldi dressing costs $3.15, or about 10.5 cents an ounce. That’s a lot less than the 18.5 cents an ounce the same-sized Miracle Whip goes for at Walmart.

My local Aldi also sells name-brand Miracle Whip, and for about the same price as Walmart.

Burman’s whipped dressing contains 40 calories, 3.5 grams of fat, 95 milligrams of sodium, and 2 grams of carbs per one-tablespoon serving. The calories and fat are half that of mayo. The primary ingredients are water, soybean oil, sugar, vinegar, modified corn starch, and eggs. Brand-name Miracle Whip has by and large the same nutrition information and the same ingredients, except that Miracle Whip uses high fructose corn syrup instead of sugar. Eggs are a potential allergen both with the brand name and Aldi versions.

Nutrition information and ingredients. (Click to enlarge.)

I thought it tasted like … well, Miracle Whip. It has that slightly sweet Miracle Whip flavor, and when applied on a sandwich, I would be hard pressed to tell much of a difference. The texture is also more or less like the name brand.

The Verdict:

If you like Miracle Whip, you might want to try out this Aldi imitation. It’s considerably less expensive, and in my view it tastes pretty much like the name brand.