Lacura Hydrating Facial Cleanser

Last Updated:

EDITOR’S NOTE: Updated November 2017 with product updates.

While Aldi has a small personal care and toiletry section, the store does offer one option for facial cleansers: the Lacura Hydrating Facial Cleanser with Provitamin B5. I started buying the 8.45-ounce bottles of Aldi’s face wash several years ago upon the recommendation of a friend who claimed the product was inexpensive and effective.

Lacura Hydrating Facial Cleanser

The Lacura Hydrating Facial Cleanser contains vitamin E and aloe vera, is pH balanced, and is designed for all skin types. It claims to remove dirt and makeup without irritating or drying out the skin. It also advertises that it “nurtures the skin even during the cleansing process” and uses “caring oils and aloe vera … to keep the skin naturally balanced.” It is non-comedogenic, meaning it is formulated to not cause blocked pores.

The Lacura brand, created in Germany, apparently is quite popular in Europe, so a few years ago Aldi decided to introduce the brand in the United States as well.

Joan Kavanaugh, ALDI’s vice president of corporate purchasing, states about the Lacura line, “Every product features nature’s finest ingredients and the latest skincare research to really nurture the skin. In fact, we use the same hard-working ingredients you’ll find behind more expensive labels. With Lacura, enjoying firmer, fresher, feel-good skin doesn’t have to cost a fortune.”

I’ve been using the Lacura Hydrating Facial Cleanser for several years now. The cleanser is a smooth, white, milky liquid with a mild scent. Its consistency is fairly thin. It runs through my fingers a bit when I pour a small amount into my hand. Instructions direct consumers to use the face wash in mornings and evenings, using small circular motions to gently rub it into skin and then remove the cleanser with clean water or a moist cotton pad.

This cleanser does not contain any exfoliating ingredients, so if you’re looking for an abrasive face wash that removes dead skin cells or polishes the skin, this is not the cleanser for you.

The Lacura Hydrating Facial Cleanser is a basic but adequate face wash. It’s good for washing your face in the morning or at the end of the day, or if you don’t want to use regular bar soap or body wash on your face in the shower, this is a good alternative.

This face wash is made in Germany and is dermatologically tested but is not tested on animals.

The Verdict:

Recommended. This facial cleanser doesn’t do anything special, but if you’re looking for a mild cleanser, this will do the job.

About Rachael

Rachael is the Senior Editor for Aldi Reviewer. She enjoys reading, cooking, gardening, and collecting house plants when she isn't busy shopping at Aldi.


  1. Pingback: Lacura Face Care Q10 Day Cream / Lacura Face Care Q10 Night Cream | ALDI REVIEWER

  2. Hello – I only just found your site this morning, although I have been shopping at Aldi’s for many of years…this is really nice. I discovered Lacura a long time ago.. before that I was almost exclusively an Oil of Olay user, but I switched and never looked back 🙂 ..I have also purchased the Lacura facial cleanser in the past but I don’t think the one I bought was labeled this hydrating, aloe, vitamin b5 variety.. is their more than one type of Lacura facewash? I will take a closer look at this item the next time I am at my local Aldi.. and a closer look at their little personal care area because I have never noticed Lacura lip gloss! 🙂

    • Welcome! This is the only facial cleanser variety Aldi sells. They redesigned the bottle a few years ago, and they may have tweaked the formula as well, which might be why you recall buying something a little different. The lip balm is an ALDI Find, so it only shows up once or twice a year for a short time. It’s good, though!

  3. I like the product, Lacura Hydrating Facial Cleanser, however, I find the pump dispenser very difficult to use. It is difficult to discover the secret to getting the pump to work. Eventually I got one to work, but in subsequent pruchases, I had the same problem. I decided to save the one pump device that works and switch it with the pumps in newer bottles. I wish someone would look into this and either replace this pump device with one that is more customer friendly, or go back to the former bottle that just has a flip top cap on the top of the jar.

Leave a Reply

Your email address will not be published.