EDITOR’S NOTE: Updated November 2017 with product updates.
While Aldi has a small personal care and toiletry section, the store does offer one option for facial cleansers: the Lacura Hydrating Facial Cleanser with Provitamin B5. I started buying the 8.45-ounce bottles of Aldi’s face wash several years ago upon the recommendation of a friend who claimed the product was inexpensive and effective.
The Lacura Hydrating Facial Cleanser contains vitamin E and aloe vera, is pH balanced, and is designed for all skin types. It claims to remove dirt and makeup without irritating or drying out the skin. It also advertises that it “nurtures the skin even during the cleansing process” and uses “caring oils and aloe vera … to keep the skin naturally balanced.” It is non-comedogenic, meaning it is formulated to not cause blocked pores.
The Lacura brand, created in Germany, apparently is quite popular in Europe, so a few years ago Aldi decided to introduce the brand in the United States as well.
Joan Kavanaugh, ALDI’s vice president of corporate purchasing, states about the Lacura line, “Every product features nature’s finest ingredients and the latest skincare research to really nurture the skin. In fact, we use the same hard-working ingredients you’ll find behind more expensive labels. With Lacura, enjoying firmer, fresher, feel-good skin doesn’t have to cost a fortune.”
I’ve been using the Lacura Hydrating Facial Cleanser for several years now. The cleanser is a smooth, white, milky liquid with a mild scent. Its consistency is fairly thin. It runs through my fingers a bit when I pour a small amount into my hand. Instructions direct consumers to use the face wash in mornings and evenings, using small circular motions to gently rub it into skin and then remove the cleanser with clean water or a moist cotton pad.
This cleanser does not contain any exfoliating ingredients, so if you’re looking for an abrasive face wash that removes dead skin cells or polishes the skin, this is not the cleanser for you.
The Lacura Hydrating Facial Cleanser is a basic but adequate face wash. It’s good for washing your face in the morning or at the end of the day, or if you don’t want to use regular bar soap or body wash on your face in the shower, this is a good alternative.
This face wash is made in Germany and is dermatologically tested but is not tested on animals.
Recommended. This facial cleanser doesn’t do anything special, but if you’re looking for a mild cleanser, this will do the job.