Clancy’s Cheese Curls

In 1948, three years after World War II, Charles Edward Doolin had an idea. Doolin, the inventor of Fritos, had concocted a new cheese flavored snack that was much like a cheese puff but crispier. The problem was, the Frito Company didn’t have the resources to produce these new Cheetos nationally, so the company reached out to potato chip mogul Herman Lay, who partnered with the launch. In 1961, the Frito and Lay companies merged to become Frito-Lay, and four years later would merge with Pepsi-Cola. Today, Cheetos are one of the most popular snack foods in the world, sold in dozens of countries and in a number of different varieties, from Crunchy to Flamin’ Hot.

Some companies have tried to imitate Cheetos, usually focusing on the original variety. One such imitator is that kingpin of private labels, Aldi.

Clancy's Cheese Curls

Clancy’s Cheese Curls are an Aldi Regular Buy, which means you can find them in stores all the time. At the time of this post, an 8.5-ounce bag of these costs $1.38, which comes out to about 16.2 cents an ounce. For comparison, an 8.5-ounce bag of Cheetos costs $3.64 a bag, or 42.8 cents a bag. Cheetos are more than 2 1/2 times as expensive as the Aldi version.

Nutritionally, Clancy’s Cheese Curls are similar to their name-brand counterparts in terms of calories, fat, sodium, and many of their ingredients. To no one’s surprise, these are not a health food.

Clancy's Cheese Curls

Nutrition information and ingredients for Clancy’s Cheese Curls. (Click to enlarge.)

Our family did a side-by-side taste test of the two. To our surprise, they were far closer in taste and texture than we would have anticipated. Cheetos have a slightly “cornier” taste, but in general they both have a similar crisp texture and a cheesy taste. Our family had a very hard time telling them apart, and we suspect that if we served the Aldi ones in a Cheetos bag, no one would be the wiser.

Clancy's Cheese Curls

Aldi cheese curls on the left, Cheetos on the right.

The Verdict:

Clancy’s Cheese Puffs are a remarkably spot-on imitation of Cheetos. They have a similar crispness and cheese flavor. They also cost a lot less than Cheetos, which makes them a compelling option if you need Cheetos taste on a budget. Consider us fans.

About Joshua

Joshua is the Co-founder of Aldi Reviewer. He is also a writer and novelist. You can learn more about him at

One Comment

  1. I am 79 & joined this site to keep in touch with American 🇺🇸 based Aldi innovations& new products, partially asi used to work in the food industry & am still interested in new developments etc. Here in Ireland 🇮🇪 our local Aldi has a completely different range of products. I think you should have a space where Irish ☘️ consumers can point out those USA Aldi products that they would also like to see made available in Eire ( Southern Ireland 🇮🇪).

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