Millville Honey Wheat Puffs

Growing up, I was a big fan of Kellogg’s Honey Smacks. They were sweet and puffy, the perfect way to start the day in front of the Golden Age of Saturday morning cartoons.

As a kid, I didn’t fully realize how much sugar was in them. I now know that they are one of the most sugar-laden breakfast cereals on the market. In fact, when they were first released in the 1950s, they were called Sugar Smacks before being rebranded as Honey Smacks in the 1980s. This is misleading, because honey is only a small ingredient in the cereal. Sugar, on the other hand, is one of the main ingredients.

Think what you will about this cereal’s sugar content, it’s still popular. It’s popular enough, in fact, that Aldi sells a generic version of it.

Millville Honey Wheat Puffs are an Aldi Regular Buy, which means you can find them in stores all the time. Ours came in a 15.3-ounce box, which is the same size that Kellogg’s currently sells its Honey Smacks in.

That’s not the only way Aldi is imitating the name brand. Just check out the two boxes.

Millville Honey Wheat Puffs

Aldi brand on the left, Kellogg’s on the right.

Aldi has made an art form out of imitating name-brand packaging, so this is nothing new.

That doesn’t mean you’ll pay name-brand prices. At the time of this post, the Aldi cereal is $2.19 for a box, while the name brand is $3.99 for the same-sized box. With Aldi running 14 cents an ounce and Kellogg’s running 26 cents an ounce, there’s no contest on price.

What about taste? I gave both a try … and, to me, the taste and texture are identical. If you blindfolded me and told me to pick which was which, I couldn’t do it. Both have that same puffy sweetness.

Millville Honey Wheat Puffs

Aldi on the left, Kellogg’s on the right. There are small differences in color. But in terms of taste and texture, I couldn’t tell them apart.

Nutritionally, the two cereals are very similar. Keeping in mind that the boxes use slightly different serving sizes, the two cereals are very close in terms of calories and sugar content.

Millville Honey Wheat Puffs

Millville at left, Kellogg’s at right. (Click to enlarge.)

The Verdict:

I think the Aldi take on Kellogg’s Honey Smacks is a dead ringer for the name brand, and Millville Honey Wheat Puffs are a lot less expensive. Both are high in sugar, though, so they may be better as a sometimes food than as an everyday breakfast cereal.

About Joshua

Joshua is the Co-founder of Aldi Reviewer. He is also a writer and novelist. You can learn more about him at


  1. Are the honey wheat puffs cereals the Millville still under the OU?

    Are the honey wheat puffs in Millville still under the OU?

    • If you’re asking if the Millville Honey Wheat Puffs are kosher, the box shows a kosher symbol on the front.

      • Yes, Rachael’s right. OU stands for Orthodox Union and Millville Honey Wheat Puffs are Kosher, though not for Passover. One other interesting point about health, besides the fact that a bowl of the cereal is about equivalent to the sugar in a glazed donut, is that in 2018, Kellogg’s Honey Smacks were recalled for a multi-state outbreak of Salmonella. Just one more check box for the Millville brand version. But don’t make this part of your steady diet because of the high sugar content.

  2. My favorite cereal! Too bad they don’t have puffed rice.

  3. Thomas M. Edmonds

    I like plain puffed wheat. Too much sugar here.
    I soak this in hot water for a few minutes, then rinse through a colander. Wholah! It will still have a little sugar. If you want it all gone, soak again!

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