Aldi Unveils 2023 Fan Favorites

Credit: Aldi

Aldi loves cultivating a fandom. That we know. In recent years, we’ve even seen Aldi reach out to that fandom to poll what shoppers love the most.

The result: the annual fan favorites list.

Here, then, is Aldi’s list of fan favorites for 2023. If we’ve reviewed it, we’ve also included the relevant link.

• TikTok Made Me Buy It: Friendly Farms Cottage Cheese
• Rookie of the Year: Friendly Farms Low Sugar Greek Yogurt
• Ready When You Are: Mama Cozzi’s Pizza Kitchen Take and Bake Deli Pizza
• Snacks For Everyone: Happy Farms String Cheese
• Cream Of the Crop: Avocados
• On The Lighter Side: Simply Nature Avocado Oil
• Protein Pick: Kirkwood Fresh Chicken
• What A Deal: Clancy’s Kettle Chips
• Great Catch: Fresh Atlantic Salmon with Mediterranean Herb
• Raise A Glass: Belletti Sparkling Moscato Rose
• Choose Your Cheese: Emporium Selection Fresh Mozzarella
• Sweet Tooth Satisfaction: Specially Selected Ice Cream
• Sauce on the Side: Specially Selected Vinaigrette Dressings

In addition, in an accompanying press release, Aldi offered some behind-the-scenes information:

1. “TikTok Trends are Driving Aisle Visits: Friendly Farms Cottage Cheese and Low Sugar Greek yogurt both took the No. 1 spot in their respective categories after the cottage cheese trend and yogurt cluster trend swept #FoodTok. Cottage cheese sales at ALDI spiked more than 14% during this protein powerhouse’s viral TikTok run.”
2. “ALDI Fans Love Dairy: Dairy was this year’s dark horse, taking the top spot in five of 13 categories, including Happy Farms String Cheese, which was the highest voted item in the entire survey.”
3. “Easy Eats Are Still In: Quick meal solutions continue to reign supreme, as long-time winner Mama Cozzi’s Pizza Kitchen Take and Bake Deli Pizza was voted as third most popular overall product in the survey AND a 5-peat Fan Favorite category winner every year since the survey launched in 2019.”
4. “Something to Guac About: Avocados had a major comeback this year as a double winner. They reclaimed their 2020 ranking as the top produce pick AND won as avocado oil in the ‘Lighter Side’ category.”

Thoughts on the 2023 Fan Favorites? Let us know about them in the comments.