Open Thread: Crofton Filtration Pitcher

Last Updated on July 5, 2023

This post is an open thread and contains affiliate links.

Some years ago, I traveled to a rural part of the Midwest to attend a large event. The water at the event was potable, but it also tasted bad: it contained trace amounts of naturally occurring hydrogen sulfide, which gave it an infamous rotten egg smell. It was serious enough that a sit-down restaurant at a nearby small town offered both “city water” and “bottled water” options.

Everyone’s tap water is different. Some areas have superb drinking water, while other areas have water that tastes funny or has other undesirable additives. There are a range of approaches to dealing with these problems, including, at the far end, drinking bottled water rather than water from the spigot.

One other option is a filter, such as one attached to a tap, or a pitcher filter. As Consumer Reports notes, “[p]itcher filters aren’t the best way to clean your tap water. But they’re a good start.”

There are no shortage of options for pitcher water filters, as they can be bought in many stores. Recently, we noticed that Aldi was planning to bring a pitcher water filter to its stores as a limited buy.

What We Know:

The Crofton Filtration Pitcher (Product Code: 708065) is an Aldi Find. That means it’s only in stores for a short time. Once it’s sold out, it’s sold out, and you won’t be able to get it in stores again until it comes back, assuming it comes back. Since Aldi doesn’t ship products online, if you can’t find it in your local store, you’re out of luck.

At the time of this post, the pitcher costs $22.99. That’s on the lower end of prices for these kinds of pitchers online.

What We Don’t Know:

We haven’t tried out this particular pitcher, so we don’t know how easy it is to use, how effectively it filters water, or how long the filter and the pitcher last. We also don’t know who the manufacturer is and if it is possible to replace the filter. We’ve created this open thread for users to share their experiences.

Do you have experience with this pitcher? Let us know in the comments.

About Joshua

Joshua is the Co-founder of Aldi Reviewer. He is also a writer and novelist. You can learn more about him at


  1. The Crofton filter pitcher appears to be a nice product, and the price seems nice, too. The first thing I’d want to know about it is, how difficult (and costly) is it to obtain replacement filter cartridges? Compared to others I’ve seen, this (double) filter seems a bit unusual, as though I’ve never seen it used with any of the popular filter pitcher brands.

    • I found some replacement filters on that look like the same one that comes with the pitcher. Levoit LV110WP water pitcher replacements is the name of the replacement that I have found.

      • Thanks, Erin!!! You nailed it! Other brands may fit, but this one appears to be the EXACT replacement for the starter filter that came with the pitcher.
        Also, 4 filter cartridges for $17 ain’t bad either.

      • Maxtra+ Seems to fit perfectly it may be slightly different than the regular maxtra .

      • Thank you for sharing. I bought one, but have been reluctant to use it because I didn’t know where to find replacement filters

  2. FOLLOW-UP on my previous comment: As far as I have been able to determine, filters for the Crofton Filtration Pitcher are made by a company called Aozora (https: Their model number is U-01.
    Aozora claims their products are available from Amazon. However, a quick check revealed replacement filters are out of stock with no promised availability date.

  3. Does anyone know the measurements of this picture?

  4. The box said that this is “Brita filter compatible” how does that work. I can’t find any Brita filters that look like the one that came with the pitcher.

  5. What is the Max line on the outside of the pitcher there for?

  6. To indicate the maximum water level this pitcher will accommodate. Don’t worry if you exceed the line a bit.

  7. Why is it saying it’s a gallon when you can only partially fill it??

  8. I got it about 2 weeks ago. It is nice, but already seems to need the filter replaced, it only drops very slowly and leaves water in the top. I looked at Britt a filters and they don’t look the same. I love in a town and have municipal water, so it normally isn’t totally terrible.

  9. Had this for a while now. Never had an issue with it – we use it for the countertop ice maker – keeps it much cleaner as my city water is kinda poor.

    I can’t find any filter from the discussion here – none are in stock. This pitcher is now pretty useless as the filter is well worn now.

    Anyone have any luck? This is ridiculous. I paid decent money for this pitcher – Aldi used to just use the the standard brita universals – but apparently no more!

    Also – the maxtra seem to be close but don’t want to waste the money on them if they’re not right…anyone tried that yet?

    • The maxtra fits but not snuggly so water pours around it and into the bottom
      Defeats the purpose. And I feel lied to by Aldi. The package specifically said it was compatible with brita

  10. Dear Readers, here is the reply from “Brandon” of Levoit, the company that manufactures the LV100WP filter cartridge used by Aldi’s private label Crofton water filter pitcher:

    Thank you for reaching out to our team and for your feedback. Kindly note that these are slowly being discontinued, but you may use the link to check on availability.”

    I used the link. Sure enough they appear on Amazon… together with the words, “Currently unavailable.” My most recent question to Brandon: “Will there be a replacement for the LV110WP filter, or are all the pitchers that use this filter “toast?”

    This is the first time I’ve encountered an instance of “sloppy buying/marketing” at Aldi.

    BOTTOM LINE: When considering whether to purchase an Aldi branded appliance that uses a replaceable element (i.e., filter cartridge), try to check first to verify that the replacement element is actually available.

  11. Happy to report that Aldi accepted my return of the Crofton Filtration Pitcher, and I received a full credit back to my VISA card. I purchased the pitcher in January but still had an image of the receipt on my phone. That’s all I needed. Happy Day!

Leave a Reply

Your email address will not be published. Required fields are marked *