Specially Selected Pumpkin Spice Brioche
EDITOR’S NOTE: We bought and reviewed this brioche in 2021. Aldi is selling identical pumpkin spice brioche the week of October 1st, 2025, for $4.49 for 14.11 ounces.
Come autumn, the grocery store shelves are suddenly filled with row after row of pumpkin-based and pumpkin-flavored foods. Whether you love or hate the pumpkin craze, this is the time of year we see pumpkin sandwich cookies, pumpkin donuts, pumpkin-shaped pizzas, and more.
Because I like looking for new pumpkin-themed goodies to try during this season, I picked up some pumpkin spice brioche at Aldi. Brioche is an airy, rich French type of bread made with a lot of eggs and butter. Aldi sells different types of sweet brioche along with brioche buns year round, but this pumpkin spice one is only available during the fall.
Specially Selected Pumpkin Spice Brioche cost $3.99 for a 14.11-ounce loaf when I bought it in 2021. As of the fall of 2025, it’s $4.49 for 14.11 ounces.
This is an Aldi Find, which means it’s only in stores for a short time. Each store should receive one shipment, and after that sells out, it’s gone until next year. Aldi does not offer online ordering if this is out of stock at your local store.
This brioche is imported from France and comes pre-sliced.
Ingredients include wheat flour, water, sugar, eggs, egg white, vegetable oils and fat, modified starch, pumpkin powder, yeast, and more. See the photo below for a full list of ingredients.
If you’re watching out for allergens, this contains wheat, eggs, and milk. It may contain tree nuts (almonds).
There are five 2-slice servings per package, and one serving (72 grams) has 220 calories, 6.5 grams of total fat (8% DV), 4 grams of saturated fat (20% DV), 20 mg of cholesterol (7% DV), 240 mg of sodium (10% DV), 38 grams of total carbohydrates (14% DV), 3 grams of dietary fiber (11% DV), 13 grams of total sugars, 11 grams of added sugars (22% DV), and 6 grams of protein.
This bread has a distinct orange color to clue you in that it’s pumpkin flavored. It does contain pumpkin powder, and it gets its color from carotene and paprika extract. It would be nice if some of the other ingredients such as “spices” and “flavor” were more straightforward, though.
As far as how this tastes, if you were to take pumpkin pie and put it in soft bread form, this would be it. This has that classic fluffy texture I expect with brioche, with pumpkin spice-flavored stripes running through it. If you like pumpkin spice, you’ll probably like this.
The Verdict:
Specially Selected Pumpkin Spice Brioche features classic soft, airy pumpkin spice-flavored bread with rich pumpkin spice stripes. Good for fans of all things pumpkin.
