A List of Aldi Private Label House Brands

Last Updated on March 30, 2021

Credit: Rachael Johnston / Aldi Reviewer

If you’ve spent any time in Aldi, you know the store is mostly made up of “private label” brands, or “house brands.” These are brands specific to Aldi that you can’t find anywhere else. Instead of General Mills or Prairie Farms, for example, Aldi has Millville and Friendly Farms.

What follows is a list of most of the major Aldi private label brands, arranged in alphabetical order. We’ve also included some brief commentary on each of them. Keep in mind that Aldi can and does add and eliminate brands, so over time some of these may disappear and / or new brands may appear. For example, at a certain point Aldi replaced its Sea Queen label for seafood with Fremont Fish Market. We’ll try to update this post from time to time as brands come and go.


Adventuridge: focuses primarily on backpacks and travel gear, including luggage, as well as some camping accessories, including tents. The Adventuridge School Backpack and Lunch Bag, which are sold every fall, are surprisingly durable. The camping gear isn’t bad, either. Our camping gear posts are among our most popular posts ever.

Ambiano: an assortment of small kitchen appliances, including deep fryers, electric cookers, and hand mixers. We’ve used a few items, from the stand mixer to the single serve coffee maker, and we like them.

Appetitos: frozen heat-and-eat appetizers. These products are especially common in the Aldi ads during the weeks leading up to football’s biggest game, but they also show up other times of year. They’re all processed, with lots of sodium, so they won’t do your diet any favors, but they are pretty tasty. The Southwest Rolls are my current favorite.

Appleton Farms: appears to focus mostly on refrigerated pork products, such as large hams and bacon. I’ve yet to find any products under this label that I didn’t like.

Aunt Maple: imitation maple syrup for things like pancakes and waffles. It comes in a regular variety and a light variety. Aldi also sells 100% pure real maple syrup in its Specially Selected product line.

Auto XS: as the name suggests, these are products designed for use in and with cars: car covers, ice scrapers, car cleaning supplies, car vacuums, battery starters, car covers, etc. One of our favorites is the Auto XS Trunk Organizer, a modular soft box that can carry anything from auto essentials to hot and cold food.

Bake House Creations: a small house brand focusing on dough-based baking products, such as Regular Buy crescent rolls and Seasonal Favorite pie crusts. I think these products taste indistinguishable from their brand-name counterparts.

Baker’s Corner: a complementary brand to Bake House Creations, this brand seems to deal with baking supplies, pie fillings, and a few more exotic Special Buys. Aldi has sold both a Funnel Cake Mix and an Elephant Ear Mix under the Baker’s corner label.

Baker’s Treat: this brand deals with small sweet treats, like Swiss cake rolls, mini-muffins, and nutty bars.

Bauhn: an Australian-based, Aldi-owned subsidiary specializing in certain electronics, including headphones, Bluetooth speakers, and even TVs. We thought the headphones were all right. The reviews online of the TVs are, as best as I can tell, pretty poor, although the TVs rarely seem to make their way to America.

Beef Burgers: the only products I’ve seen with this unassuming brand are a couple of varieties of frozen hamburgers. They are pure beef and are my favorite frozen burgers to get from Aldi, or any other store for that matter.

Bee Happy: a relatively new Aldi label for child activity products that replaced the Outdoor Active brand. We like the kid’s disc swing.

Belmont: a label for ice cream and other frozen desserts. The most unusual I’ve seen so far is a strawberry piñata cake. In my view, these desserts are good but not great; they’re comparable to other store brands, but I would put them a step below Edy’s. Given the price difference, that might not matter.

Benita: one of a few different Mexican-themed brands in the store. We’ve used the corn tortillas for various recipes.

Benner Tea Co.: Aldi’s in-house tea brand. Some tea flavors are Regular Buys, while others are Special Buys. I am a big fan of the Regular Buy English Breakfast Tea, while my wife is a big fan of the Special Buy Christmas seasonal teas. Our review of the seasonal teas is a popular feature during the holidays at Aldi Reviewer.

Benton’s: cookies. Benton’s sells pretty good chocolate chip cookies, but maybe its best stock is its take on Girl Scout Cookie flavors. The Fudge Mint Cookies are an outstanding Thin Mint imitation. Benton’s also offers cones for ice cream as an ALDI Find during the summer months.

Blossom: Aldi’s range of feminine hygiene products, including different types of pads and tampons as well as panty liners. They seem comparable to name brands such as Always.

Boulder: one of Aldi’s more visible house brands, covering a range of paper and plastic products. Boulder’s offerings include trash bags, gallon zip-seal bags, sandwich bags, paper towels, napkins, and aluminum foil. We use almost all of them in our house, and I’m impressed by how durable and functional they are compared to their big-brand counterparts.

Breakfast Best: waffles, sausage, French toast sticks, premade sandwiches, and other things you’d associate with the first meal of the day. The Maple Flavored Pork Sausages are one of my favorite items in the entire store, especially when making a sausage, egg, and cheese sandwich on an English muffin.

Bremer: an assortment of different heatable convenience foods. The meatballs are one of the more visible examples, as well as corn dogs, but the Special Buy French Onion Soup is one of the best.

Burman’s: This product line focuses on an assortment of sauces and condiments such as mayonnaise, steak sauce, tartar sauce, cocktail sauce, ketchup, and mustard.

Carlini: mostly oils, like peanut oil, vegetable oil, or olive oil. They work as advertised.

Casa Mamita: one of Aldi’s more prolific Mexican fare labels, an Aldi counterpart to, say, Ortega. The quality varies, from the good (hard taco shells) to the okay (salsa, con queso). On the other end, Casa Mamita’s Organic Chipotle Lime Salsa, an ALDI Find, was one of the most disappointing things I’ve ever purchased from Aldi.

Cattlemen’s Ranch: primarily beef-related items, including burgers and steaks. The most famous product is the Bacon Wrapped Chuck Filet, a ridiculously cheap steak that has something of a cult following, although I found it pretty mediocre. The Angus burgers, although a bit pricey, are better, although our readers seem to have mixed opinions on them.

Chef’s Cupboard: from what I can tell, this label is an assortment of products for, among other things, holiday cooking. Chicken broth, French fried onions, and stuffing mix are among the items bearing this label.

Choceur: upscale sweets, including chocolates. The Choceur Advent Calendar, which comes out around Christmas, is one of the more famous offerings. We’ve had a debate or two over how to properly pronounce it. (Our current thinking is probably CHAA-cur.)

Clancy’s: probably Aldi’s most notable snack food line, and a dominant fixture in Aldi’s first aisle. Products include potato chips, nacho chips, tortilla chips, bagged popcorn, and microwavable popcorn. Some are better than others, although all that I’ve tried are at least adequate. I think their regular potato chips taste like potato chips.

Cook House: an Aldi label for simmer sauces of various kinds, including ethnic varieties.

Countryside Creamery: Aldi’s butter and vegetable oil spread line. I’ve found these products to taste pretty much like other grocery store butter products, including I Can’t Believe It’s Not Butter.

Crane: a line Aldi associates with active lifestyles, such as winter ski gloves or small workout weights. A lot of it looks cool, although I’m skeptical about some of the products’ durability. A big complaint with some of the Crane wireless products are the iPhone and Android apps that work with them; many users complain about connectivity and login issues. One Crane product we’ve had a decent experience with so far is the Crane Foldable Exercise Bike.

Crofton: a line of kitchen accessories, including cutlery, pots and pans, and other non-food items. Crofton seems to change its products over time, so past performance may not predict future results, but I own a Crofton skillet that is the finest skillet I’ve owned this side of name-brand Calphalon. I’m less thrilled with my Crofton Digital Meat Thermometer.

Daily Basics: toilet paper, paper towels, and fruit jam. (Yeah, we know how random that is.) If there’s anything else in this line, we haven’t seen it. The toilet paper is a decent middle-of-the-road bath tissue.

Dakota’s Pride: all canned beans, from baked beans to regular black beans, great northern beans, chili beans, etc. This product line offers both Regular Buy and Seasonal Favorite options, rolling out some special varieties of baked beans only during the summer months.

Dentiguard: dental hygiene. Aldi sells toothbrushes and mouthwashes both as Regular Buys, and it occasionally sells both a cheap, battery-powered electric toothbrush and a more expensive rechargeable sonic toothbrush as Special Buys. Oddly, at the time of this book Aldi does not sell any dental floss that we know of. The toothbrushes all work well enough; I’m not a big fan of the mouthwash, though.

Earth Grown: an Aldi vegan label that made its debut in 2018. We’ve tested an assortment of Earth Grown products, some of which we liked and others we didn’t. Our favorite right now is probably the Southwest Quinoa Crunch Burger.

Earthly Grains: rice and other grains like couscous and quinoa, as well as some boxed rice and beans kits. This brand also includes the ALDI Find cauliflower meals featuring riced cauliflower with Indian curry sauce or basil pesto sauce.

Easy Home: a hodgepodge of non-food products—stepping stools, scales, laptop desks, laundry hampers, trash cans, steam irons, Christmas storage boxes … you get the idea. I would say that I’ve been satisfied with the vast majority of the Easy Home products I’ve reviewed; it all seems well-constructed.

Elevation: high-protein powders, snack bars, and other workout warrior fare. We’ve tried some of the snack bars—they taste good—but we can’t speak to the line as far as bulking up.

Extra Value: the only place I’ve seen this label is with a budget burger line. The ingredients list alone is reason for me not to buy them.

FERREX: an Aldi label devoted to home improvement equipment, like chainsaws and leaf blowers. A few items formerly under the Gardenline and WORKZONE labels have moved over to FERREX, although those labels are still around with other products.

Festive Collection: I only know of one product under this line, but it has a cult following—a Wine Advent Calendar.

Fit & Active: a broad line of diet-centric foods, ranging from popcorn to cereal bars to desserts to cheese to yogurt.

Fremont Fish Market: formerly known as Sea Queen, this is Aldi’s seafood lineup, including fish, crab legs, and lobster tail. We like almost all of it.

Friendly Farms: one of Aldi’s dairy product lines, including milk, sour cream, and yogurt. I find it pretty much tastes like dairy from other grocery stores.

Fusia: Asian food in general, with a particular emphasis on American Chinese cuisine. In my opinion, the quality varies from decent to good. All Aldi food, by the way, is MSG-free.

Gardenline: outdoor décor and tools. We’ve had success with both the Gardenline Double Glider and the Gardenline Two-Person Swing, and my wife uses some of the gardening tools.

Goldhen: Aldi’s main egg label, which sources its eggs from Rose Acre Farms in Seymour, Indiana. They’re perfectly good eggs and at times are ridiculously inexpensive.

Happy Farms: along with Friendly Farms, one of the other Aldi dairy vendors. The most common staple I see is cheese, including slices and cheese blocks. All are good and comparable to other grocers.

Happy Harvest: this includes Aldi’s canned vegetables, ranging from green beans to corn.

Heart to Tail: formerly known as Fine Feline, this deals in all things cats and dogs. We’ve tried the cat litter: it clumps well enough but doesn’t do the greatest job at controlling odor, and it’s dusty. Our cat also prefers Purina dry food over the Aldi brand, but she likes the Aldi canned cat food and cat treats.

Huntington Home: another line of Aldi household products, ranging from candles to bedding and pillows to rugs. These are generally good quality.

Journey to Greece: exactly what you expect. The gyros are amazing, and the spanakopita isn’t half-bad either, when it’s in stock.

Journey to India: also what you’d expect. The jar sauces range from good to meh, while the frozen dinners are, in my opinion, pretty terrible. The chicken tikka masala sauce in a jar, a Regular Buy, used to be fantastic, but the formula changed to something less stellar and it became part of the Cook House brand instead.

Kirkwood: chicken, both fresh and of the cook-from-frozen variety. Kirkwood Breaded Crispy Chicken, sold in a box in the frozen section from time to time, is an excellent impersonation of restaurant fried chicken. We also like the Kirkwood chicken wings and chicken drumsticks in the refrigerator aisle, along with the red bag chicken.

liveGfree: Aldi’s gluten-free section. It’s a limited niche within Aldi’s stores, at least right now, although it’s growing. We’ve tried some of the foods and they’re decent.

L’Oven Fresh: breads, buns, muffins, and the like. I think these products are indistinguishable from their brand-name counterparts. The Whole Grain White Bread is the best combination of great taste and whole grain goodness.

Lacura: the Aldi skin care line, mostly aimed toward women. Our writers have tried the facial cleansers and the day and night creams and speak positively of them.

Lily and Dan: an Aldi house brand specializing in children’s footwear. We’ve had mixed experiences with them.

Little Journey: Aldi’s baby products line. We’ve tried the wipes and they work. We also had a guest poster review the diapers, and he liked those, too.

Lunch Buddies: small cups of stuff, like applesauce cups, as well as fruit snacks.

Mama Cozzi’s: primarily pizza. Aldi keeps both frozen and take-and-bake varieties and often tosses in more exotic things in its Special Buy section. Some pizzas, like the Special Buy stuffed crust pizzas, are excellent, while others are more average. We’re not huge fans of the Totino’s-style party pizzas.

Medion: this company is owned by Chinese conglomerate Lenovo, although it operates exclusively under Aldi. It sells some home electronics products, including computers, tablets, and monitors. From what I can tell, some of the products are better than others. Aldi used to sell computers under the Medion label, but in recent years it has scaled back more toward smaller electronic products and accessories.

Millville: the Aldi line of cereal and other dry breakfast foods, like toaster tarts, cereal bars, and granola bars. We’ve reviewed a lot of these products on our site and they’re all pretty solid. We especially like the Balance cereal, which is a knockoff of name-brand Life cereal. The Honey Nut Toasted Oats, although no replacement for Honey Nut Cheerios, are also a personal favorite.

Nature’s Nectar: the Aldi brand encompassing many of its juices, lemonades, and fruit drinks. I’m a big fan of the brand’s orange and grape juices.

Never Any!: a collection of meats—including chicken, sausage, ham, and turkey—made without hormones, antibiotics, or animal by-products.

Park Street Deli: formerly known as Little Salad Bar, these are mostly things you’d associate with deli sides, like potato salad, chicken salad, and garden salsas. Some of it is Regular Buy, while other options like dips are Special Buys. Good stuff, generally.

Parkview: mostly hot dogs and beef franks. They’re not good for you, but they taste solid. I’m a fan of the beef franks in particular.

Peanut Delight: peanut butter. It comes in smooth and crunchy varieties in different-sized containers.

Priano: an Aldi label focusing on some Italian fare, including pastas, sauces, and cheeses. We use Priano frequently for a lot of pasta dishes.

Pueblo Lindo: an Aldi “Hispanic favorites” line that, I assume, positions itself as somewhat more authentic than, say, Casa Mamita. The lineup includes beans, peppers, tortillas, and a few sauces.

Radiance: cleaning supplies, including disinfectant wipes, cleaning sprays, sponges, and dish washing products. We like most of the cleaning products. The dish washing detergents were formerly branded as Reeva. They generally work pretty well—especially the dish soap for handwashing the dishes and the power pacs for the dishwasher—although we miss the powdered dishwasher detergent Aldi used to carry. I don’t recommend the gel dishwasher detergent.

Range Master: the Aldi line of grills and grill accessories. While I’ve never tested this line personally, I’ve learned that you usually get what you pay for when it comes to grills. These are pretty cheap.

Reggano: pasta-related things, from simple noodles to full pasta dinners. They work.

Royal Class: men’s clothing and accessories, including belts, shorts, wallets, and pajamas. In the past, a lot of it ran on the small side, although in recent years that has improved.

Season’s Choice: an expansive label that includes frozen vegetables, frozen potato products, and a few other selections. I love the hash browns.

Sempre: a niche electronics maker that sells things like clocks and watches. The Sempre Digital Weather Station is, as of press time, the most commented non-food review on Aldi Reviewer of all time. We’ve seen a little less of it in recent years.

Serra: the Aldi women’s line of clothing and accessories. They are generally nice, although they tend to run a little small (and unlike Royal Class, this does not seem to have improved over the years, not yet.) My wife likes the infinity scarves and some of the camisoles and long-sleeved t-shirts for layering. She has had bad to so-so experiences with the pajamas.

Simply Nature: formerly known by the slightly different stylizing SimplyNature, this is an Aldi label for items the grocer says are made with all-natural or organic ingredients. It includes a variety of products, from apple juice to spaghetti.

SOHL: an Aldi furniture line, which appears to have made its debut in the spring of 2017. We like some of it more than others.

Source: personal care products. The signature product is a bar soap that is, at least around here, the only bar soap (or bath soap of any kind) that Aldi sells.

Southern Grove: nuts, dried fruits, trail mix, and the like. The peanuts aren’t as good as Planters, in my opinion, but I like them better than other generic store brands and they are a staple in the house.

Specially Selected: Aldi’s version of “upscale” foods, encompassing everything from bacon to cheese wedges to sweets. This includes both Regular Buys and Special Buys. We routinely buy the cashews.

Stonemill Essentials: various seasonings—black pepper, chili powder, garlic powder, cumin, and so on. One of Aldi’s best product lines, they’re inexpensive and every bit as good as pricier brands elsewhere. Stonemill Essentials also carries a whimsical line of popcorn seasonings from time to time; I’m a big fan of the white cheddar.

Sundae Shoppe: like Belmont, this label features frozen desserts, including drumsticks, ice cream sandwiches, and popsicles. Also like Belmont, they’re good but not as good as a top-shelf national brand, at least in my opinion.

Sweet Harvest: a brand that primarily deals with canned fruits and some fruit sauces, like applesauce. The annual cranberry sauce—or “cranberry in a can,” as it is known—is a real Special Buy treat during Thanksgiving and Christmas.

Tandil: the Aldi laundry line. This includes generic equivalents of Tide, Purex, Gain, and sometimes OxiClean, and they all work pretty much like their name-brand counterparts, and for a lot less money.

Tuscan Garden: the Aldi line for a few cooking items, including white vinegar and salad dressing. The Ranch dressing isn’t quite as rich as I’d like, but it works.

USDA Choice: steaks. I’ve reviewed most of them, and they’re all pretty good quality. The ribeye remains my first choice.

Willow: primarily tissue paper and toilet paper. The tissues are good. Among toilet paper, Willow Soft and Strong Toilet Paper is the most expensive per foot but is the best in our opinion.

WORKZONE: tools and hardware accessories. It’s probably not industrial grade, but most of it is fine for the occasional home DIYer. I use the torque wrench once a year when I remove the blade from my lawn mower. And yes, it’s all caps on purpose.

About Joshua

Joshua is the Co-founder of Aldi Reviewer. He is also a writer and novelist. You can learn more about him at www.joshuaajohnston.com.

2 Comments

  1. I recently discovered the Casa Mamita queso and it’s one of my favorite Aldi products — I plowed through that first jar very quickly and then bought several more. The medium is, for me, the perfect level of heat. I try to always keep a supply of homemade burritos in the freezer for my kids, and they go nuts when I use queso in them in place of shredded cheese.

    The other Aldi-brand product I absolutely adore and think might be even better than the original brand is the Benton version of Pecan Sandies (can’t recall the name offhand). I have learned that I basically cannot keep them in the house, or I will eat the entire package in two days. The texture is perfect, as is the taste.

    Great roundup, thank you!

  2. A lot of these are made by the brand name. For instance, meat comes on the Tyson truck. The cereals are made by General Mills. On one of the pages I follow someone bought the I can’t believe it’s not butter imitation and it actually had the brand name container with the Aldi top, whoops. Rumor has it the candles are Yankee Candle. People have commented they work in factories and they change the container to the Aldi label, with no change to the product.

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